Press Release

September 24, 2015

Godrej Security Solutions launches Goldilocks – My Everyday Locker

India’s first personal locker for the security of everyday valuables

New Delhi, September 24, 2015: In line with its commitment to deliver intelligent and innovative security offerings, Godrej Security Solutions (GSS) is proud to announce the launch of India’s first personal locker for the security of everyday valuables— Goldilocks. The Godrej Group. has been shaping the future since 1897 and this is the latest of the slew of innovations that the group has been offering for its consumers for over 118 years.

Today, everyone has a number of daily use items such as daily wear ornaments, wallets, keys, chains, watches, mp3 players, iPods and other similar everyday valuables that are used through the day. According to a study conducted by Godrej Security Solutions a majority of people have no means of protecting against petty theft of these daily valuables. There is no one specific location where these can be stored together and also be handily retrieved at the same time. The conventional bank lockers and home safes are redundant for this purpose, since they are not easily accessible and are used to store more expensive items.

There is, therefore, a need for a locker which is both portable and provides ease of access and convenience, allowing us to be more organized and keep things in order. This consumer driven insight led GSS to develop Goldilocks, enhanced with vibrant colours and aesthetic appeal.

Goldilocks. was unveiled by well-known street magician and mystician Ugesh Sarcar. Engaging in a tête-à-tête with the people, Ugesh Sarcar whisked away their valuables and demonstrated how easy it is to lose our everyday valuables. Goldilocks’ anti-theft alarm prevents such attempts and ensures safety of the valuables.

Commenting on the launch, Mr. Mehernosh Pithawalla, Associate Vice President & Head – Marketing, Godrej Security Solutions said, “At Godrej Security Solutions we have always adopted a customer driven approach to innovation and product development. We understand the intricate needs of the consumer and want to enhance our product offering to elevate the user experience.  With Goldilocks we not only offer consumers the safety value which is a given, but also help them stay organized and clutter-free with their everyday valuables, which is an essential need in our hectic lifestyle today.”

Breaking away from the general perception that lockers are bulky, Godrej Security Solutions has ensured that Goldilocks’. small form factor, unique and stylish design offer both convenience and security. The innovative personal locker is also equipped with a touch-panel access control and a smart sensor that triggers an alarm if someone tries to tamper with it. The touch panel allows customer to set or re-configure password to ensure complete security. It is currently available in white and black metallic colours with a classy finish, to ensure style and functionality for the consumer.

In the near future, the company also plans to unveil a wall-mounted unit that will provide a common space to store everyday valuables for multiple users while still providing individual areas for each person.